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Event Details
From: Tad Hargrave, Founder - MarketingforHippies.com
Date: February, 2012
Hi there,
My name is Tad Hargrave and I want to invite you to come and join us for an afternoon workshop called “Marketing for Yogis".
COST: $30 in advance. $40 at the door.
It’s a three hour long , content-rich, roll-up your sleeves, nuts and bolts workshop. It's all about how you can grow your business and attract all of the right kinds of students.
Since 2001, I have traveled around North America working with conscious entrepreneurs just like you. Some successful, others struggling. And I've gathered quite the assortment of success stories and strategies right from the horses mouth.
This three hour workshop is my best distillation and collection of those practices and stories (some of them are pretty funny).
At its heart, this workshop is all about exploring the question . . .
"How can you sell your products and services without selling your soul?"
Too much marketing (even by savvy, conscious entrepreneurs) creates either no response or seems “over-hyped” and triggers a “used car salesman” reaction.
So . . .
How do you market your products without compromising your principles? How can you make sure your marketing gets a positive response and creates warm feelings of trust? Better yet - how do you have your ideal client approaching you, instead of you chasing them?
Questions you'll explore:
- how do I find/create more classes?
- what is my niche? (if I have one, and if I don't, do I want one?),
- what areas should I specialize in? (if I want to specialize)
- what workshops should I offer? where and how?
- how do I fill my workshops?
- how do I tailor outreach for my community - whether big city or small town/hamlet?
Note: The day will involve a lot of opportunities to discuss but you'll never have to share any ideas you don't want to.
What to Bring:
- pen & paper,
- promo materials, business cards, & brochures - there might be time for me to look at some of them and give some thoughts and reflections.
- money - your cheque book and or cash.
So, that’s it. If you have any questions, feel free to email me at tad@marketingforhippies.com otherwise I hope to see you there.
warmest,
Tad Hargrave
founder - marketingforhippies.com
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Tad Hargrave
is a hippy who developed a knack for marketing.
Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life.
Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). And, over the years, he has become recognized as a leader in the wider movement towards green and local economies.
This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn’t sleep well and he’s very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful.
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When & Where
Prana Yoga
#203, 18332 Lessard Road
Hawkstone Plaza
Edmonton,
Alberta T6M2W8
Canada
Saturday, March 17, 2012 from 2:00 PM to 5:00 PM (MT)
Add to my calendar
Hosted By
Marketing for Hippies
Tad Hargrave is a hippy who developed a knack for marketing.
Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life.
Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). And, over the years, he has become recognized as a leader in the wider movement towards green and local economies.
Tad Hargrave is a hippy who developed a knack for marketing.